EJS Business Services is a rural-based strategic bookkeeping and business advisory firm specialising in agricultural and regional businesses, with a particular focus on family farms and agribusinesses.
The fully remote team is made up of rural women across Australia, including New South Wales and Tasmania, all with farming backgrounds. This lived experience gives EJS a deep understanding of the realities of farm life and business, which is a key point of difference that resonates with their regional clients.
In this case study we sat down with Emily Sinderberry of EJS Business Services, who uses XBert daily in her business.
EJS were juggling disconnected systems, limited visibility across their remote team, and AI tools that didn’t suit the complexities of agricultural clients. They were working hard, but flying a bit blind with no clear time budgets and no capacity oversight of their part time staff. They needed a platform that could centralise workflows, automate risk alerts and client data tracking and allow for better oversight.
Emily previously used a different workflow tool that didn’t offer visibility over time, making it hard for staff to manage tasks efficiently or understand expected timeframes. This led to inefficiencies and back and forth across the team.
“The team knew they had this task to do, but there wasn’t really any visibility over what that should look like.”
With a fully remote and mostly part-time team, it was difficult to manage capacity and workload balance.
“Because our team is mostly part-time, it is really important to see who’s got too much or not enough.”
Their previous AI tool failed to understand the unique complexities of agricultural clients. Suppliers might span livestock, cropping, or other categories, and the AI couldn’t identify miscodings or anomalies accurately.
“AI wasn’t fitting the agri businesses very well… once I had a look at XBert, it filled the AI gap we were keen for.”
In early 2025, EJS Business Services implemented XBert to overcome these challenges. The transition was quick and smooth, aided by the Fast Track onboarding process. The firm was able to replace their fragmented tools.
XBert provided central visibility across jobs, allowing the team to see exactly what needed to be done and what time was allocated for it.
“The visual layout of it… that was my first ‘oh wow’ moment. I was like, wow, this is so clear and just what I need.”
The EJS team embraced XBert quickly, with even initially hesitant staff recognising the benefits once they saw it in action. The Fast Track onboarding support allowed the business to implement the change in system very quickly. As a fully remote and part-time team, having a clear, centralised system and the ability to see time budgets, streamline task reviews, and reduce double-handling was a big win across the board.
“The whole team says how much of a great change it’s been, they all love it.”
With XBert’s reporting and capacity features, Emily was able to see team workload balance visually across her part-time team and make faster decisions on reallocating work, reducing the risk of burnout and underutilisation.
“I’ve been able to look at the team and see the capacity clearly and reassign tasks when someone has too much or too little.
Tasks, time tracking, and client files are now all managed in one system. Internal processes are more streamlined, and communication between team members is easier and faster.
“We don’t have to log into so many different places… there’s just more information in one spot.”
XBert has enabled more client touchpoints and unexpected advisory value. From picking up birthdays to prompting payroll reviews, the firm now delivers more proactive and personalised service.
“It has also provided unexpected points of difference like highlighting a client’s junior employee birthdays. That’s given us a touch point to reach out to a client and say, ‘Hey, review their pay rate."
As well as being able to pick up errors faster and be alerted to risks in real time. The flow on effect has been that EJS is able to offer more value in advisory to clients which they love.
“This investment has been well worth it for our business. All of us, the whole team, we just love it. It’s made a huge difference.”
With core workflows optimised and alerts set up, EJS Business Services is now looking forward to setting up more reporting and the new features such as receipt capture and auto bank reconciliation.
“I am keen to see the new receipt capture and auto bank rec feature in action. It's definitely exciting. I’d love to see where that could go.”
Emily said she loves being able to just reach out to the team and ask for a call with XBert to help her set up new features.
“XBert’s customer team has been great with anything new I’ve wanted to set up. I just email them and say, ‘Can we jump on a call to run through this?’ and they are always happy to help”
Before XBert, Emily’s team was working hard, but flying blind. No clear time budgets. No capacity oversight. No way to catch issues until it was too late.
"The team didn't have visibility... it just wasn't really very streamlined."
With XBert - task visibility, team collaboration, and automation is all in one place, so their team knows exactly what needs to be done, by who, and when. XBert doesn’t just help you work faster. It gives you control, clarity, and confidence that your systems are running, even when you’re not watching.
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